How Jung Saem Mool’s Makeup Philosophy Reaches Daiso: Affordable Beauty Inspired by Korea’s Top Makeup Artist

Korean beauty is admired worldwide not only for trendy products, but also for its philosophy of natural, skin-focused makeup.

Recently, this philosophy gained renewed attention after a heartwarming YouTube video featuring 87-year-old veteran actress Jeon Won-joo and Korea’s legendary makeup artist Jung Saem Mool.

The video showed how thoughtful makeup, applied with care and time, can enhance confidence and presence at any age.
Interestingly, Jung Saem Mool’s approach is no longer limited to luxury cosmetics or celebrity-only products. Today, elements of her philosophy can be found in affordable collaborations and inspired products available at Daiso, Korea’s most popular value lifestyle store.

This article explores:

  • Jung Saem Mool’s makeup philosophy

  • Why her approach resonates across generations

  • How Daiso beauty products reflect similar concepts

  • Why affordable makeup can still be meaningful and effective


Who Is Jung Saem Mool?

Jung Saem Mool is one of Korea’s most respected makeup artists.
She is known for working with top actresses such as Kim Tae-hee, Kim Hee-sun, Ko So-young, and many others.

Her signature style focuses on:

  • Enhancing natural skin texture

  • Creating a healthy, luminous complexion

  • Using minimal but precise techniques

  • Respecting age, skin condition, and individuality

Rather than hiding imperfections, Jung emphasizes balance, harmony, and confidence.


A Viral Moment: Makeup Beyond Age

In the recent YouTube episode, actress Jeon Won-joo expressed admiration for fellow senior actresses who received professional makeup sessions. When Jung Saem Mool personally worked on her makeup, the transformation was not about looking “younger,” but about looking refreshed, dignified, and confident.

This moment resonated with many viewers because it delivered a clear message:

Makeup is not about age or price — it’s about care and understanding your skin.

This idea is exactly why Jung Saem Mool–inspired beauty concepts can successfully translate into affordable, everyday products, including those sold at Daiso.


Why Daiso Beauty Products Are Gaining Attention

Daiso Korea is known for offering practical items at low prices, but in recent years, its beauty category has grown rapidly.

Daiso beauty products appeal to consumers because:

  • They are affordable and accessible

  • They follow Korean skincare and makeup trends

  • Packaging is simple and functional

  • Many items focus on basic, everyday use

Rather than promising dramatic results, Daiso beauty items often emphasize comfort, ease, and daily maintenance, which aligns well with Jung Saem Mool’s philosophy.


Jung Saem Mool–Inspired Concepts Found at Daiso

While Daiso products are not luxury cosmetics, many reflect core ideas commonly associated with Jung Saem Mool–style makeup.

1. Skin-First Base Products

Daiso offers:

  • Lightweight cushions and BB creams

  • Tone-balancing base products

  • Simple concealers for daily use

These products focus on evening out the complexion rather than full coverage, which mirrors Jung’s belief that good makeup starts with healthy-looking skin.


2. Natural Color Makeup

Instead of bold, heavy pigments, many Daiso makeup items use:

  • Soft pinks and beige tones

  • Neutral brown eyeshadows

  • Natural blush shades

These colors are suitable for:

  • Office makeup

  • Mature skin

  • Beginners learning makeup

Natural color harmony is a key element in Jung Saem Mool’s work.


3. Simple Tools That Matter

Jung Saem Mool often emphasizes technique over product quantity.
Daiso supports this idea by offering:

  • Makeup sponges

  • Basic brushes

  • Puff applicators

Affordable tools allow users to practice blending and application techniques without high cost, making beauty more approachable.


Why Affordable Makeup Still Has Value

One misconception in beauty culture is that only expensive products work well.
However, professional makeup artists often stress that:

  • Skin condition matters more than brand

  • Application technique affects results significantly

  • Consistency is more important than price

Daiso products help beginners, students, seniors, and budget-conscious consumers maintain a beauty routine without pressure.

This is especially meaningful for older generations, as seen in Jeon Won-joo’s story, where time, care, and respect mattered more than luxury labels.


Makeup as Self-Respect, Not Vanity

One touching part of the video was when Jeon Won-joo said she still wants to act and work, even at an advanced age.
Makeup, in this context, was not about appearance alone, but about self-respect and readiness to face the world.

Affordable beauty products can serve the same purpose:

  • Encouraging daily self-care

  • Boosting confidence

  • Supporting routine and discipline

Beauty does not need to be extravagant to be meaningful.


Final Thoughts

Jung Saem Mool’s influence goes far beyond celebrity makeup rooms.
Her philosophy — respecting skin, age, and individuality — can be felt even in affordable beauty spaces like Daiso.

For those interested in Korean beauty:

  • You don’t need expensive products to start

  • Understanding your skin is more important than trends

  • Simple, thoughtful makeup can make a real difference

Whether you are a beginner, a minimalist, or someone rediscovering beauty later in life, accessible products inspired by professional values can still bring satisfaction and confidence.

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