Top 10 Best-Selling Korean Cosmetics on Shopee Southeast Asia

Korean cosmetics continue to perform exceptionally well on Shopee Southeast Asia, driven by the global popularity of K-beauty, K-pop, and Korean dramas.

For Korean cross-border resellers, certain products consistently rank high due to their affordability, brand recognition, and suitability for tropical climates.

In this article, we introduce 10 Korean cosmetic products that sell the most on Shopee Southeast Asia, including:

  • Average selling prices

  • Reasons for popularity

  • Countries where they perform best

This guide is designed for information and market insight, not direct selling.

1. Laneige Lip Sleeping Mask

  • Average Price: USD 6–10

  • Top Markets: Thailand, Vietnam, Philippines

Why It’s Popular
Laneige is globally recognized for lip care. This product offers visible moisturizing benefits and comes in attractive flavors, making it ideal for gifting and repeat purchases.

Reseller Tip
Lightweight and compact, suitable for international shipping.

2. Dr.G Green Mild Up Sun

  • Average Price: USD 8–13

  • Top Markets: Indonesia, Malaysia

Why It’s Popular
Designed for sensitive skin, this mineral sunscreen is trusted as a Korean dermatology brand product. Consumers value its gentle formula and strong UV protection.

Reseller Tip
Keywords like “Sensitive Skin” and “Mineral Sunscreen” perform well.

3. Innisfree No-Sebum Mineral Powder

  • Average Price: USD 4–7

  • Top Markets: Thailand, Philippines

Why It’s Popular
Hot and humid climates increase demand for oil-control products. Its affordable price and portable size attract students and young consumers.

Reseller Tip
Impulse-buy friendly item with high turnover.

4. COSRX Advanced Snail 96 Mucin Essence

  • Average Price: USD 9–14

  • Top Markets: Vietnam, Malaysia

Why It’s Popular
Snail mucin is strongly associated with Korean skincare. This essence is well-reviewed by global beauty influencers and suitable for various skin types.

Reseller Tip
Ingredient-focused product descriptions increase trust.

5. Missha Time Revolution First Treatment Essence

  • Average Price: USD 12–18

  • Top Markets: Indonesia, Thailand

Why It’s Popular
Often seen as an affordable alternative to premium fermented essences, it appeals to mature customers seeking skincare value.

Reseller Tip
Use keywords such as “Fermented Skincare” and “Anti-aging Care” carefully and factually.

6. Mediheal N.M.F Aqua Mask

  • Average Price: USD 1–2 (per sheet)

  • Top Markets: All Southeast Asian countries

Why It’s Popular
A 대표적인 K-beauty sheet mask brand known for hydration and convenience. Frequently purchased in bundles.

Reseller Tip
Set or bulk sales improve margins.

7. Etude Fixing Tint

  • Average Price: USD 5–9

  • Top Markets: Philippines, Thailand

Why It’s Popular
Long-lasting tint suitable for masks and humid weather. Strong association with K-pop style makeup.

Reseller Tip
Clear color swatches and shade images are essential.

8. Round Lab Dokdo Toner

  • Average Price: USD 8–13

  • Top Markets: Vietnam, Malaysia

Why It’s Popular
Minimal ingredients and mild formulas align with the “clean beauty” trend. Strong word-of-mouth on social media.

Reseller Tip
Simple, clean product pages perform best.

9. VT Cica Mask / Cica Cream

  • Average Price: USD 3–8

  • Top Markets: Thailand, Indonesia

Why It’s Popular
Cica-based skincare is widely preferred in regions with acne-prone and sensitive skin. Korean drama exposure adds brand recognition.

Reseller Tip
Focus on soothing and calming concepts without medical claims.

10. Clio Kill Cover Foundation / Cushion

  • Average Price: USD 12–18

  • Top Markets: Philippines, Vietnam

Why It’s Popular
Known for high coverage and professional makeup quality. Appeals to users seeking flawless base makeup.

Reseller Tip
Authenticity assurance is critical for trust.

Why Korean Cosmetics Sell Well on Shopee Southeast Asia

  • Strong influence of K-pop and Korean media

  • Products suitable for humid climates

  • High trust in Korean beauty quality

  • Growing cross-border seller infrastructure

Practical Tips for Korean Resellers

  • Clearly display authentic product information

  • Use English with simple local keywords when possible

  • Offer mini sizes or bundles

  • Be transparent about shipping time

Conclusion

Korean cosmetics remain a proven and stable category on Shopee Southeast Asia.
Rather than chasing short-term trends, resellers benefit more from focusing on steady best-sellers with consistent demand.

The 10 products above are suitable for:

  • Beginner resellers

  • Test listings

  • Cross-border or no-inventory selling models

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