Kpop & Korea

 As global investing becomes more accessible, many investors are looking beyond their local markets. One growing area of interest is Korean companies listed on US stock exchanges , either through direct listings or American Depositary Receipts (ADRs). This article provides a clear and beginner-friendly overview of major US-listed Korean stocks, their industries, recent performance trends, outlook, and practical investment considerations. Major Korean Companies Listed in the US 1. Directly Listed Companies Coupang (NYSE: CPNG) Coupang is South Korea’s largest e-commerce platform, often compared to Amazon. Its strengths include fast logistics, a large customer base, and expanding services such as food delivery and streaming. However, recent personal data breach incidents have raised concerns about regulatory risk, compensation costs, and consumer trust. While long-term growth potential remains, investors should be aware of increased volatility and legal risks. Webtoon Enter...

Korean historical dramas, known as sageuk , are popular worldwide thanks to their powerful storytelling, beautiful costumes, and emotional depth. However, many international viewers feel confused by unfamilia r social rules, titles, and customs from the Joseon Dynasty (1392–1897) . This guide explains the basics— class system, laws, clothing, food, and etiquette —so you can enjoy Korean sageuk more deeply and confidently. 1. Understanding the Joseon Social Class System Joseon society was strictly hierarchical. Knowing who belongs where makes the story much easier to follow. Main Social Classes King & Royal Family – Absolute authority Yangban – Noble scholar-officials (elite class) Jungin – Technical specialists (doctors, translators) Sangmin – Commoners (farmers, merchants, craftsmen) Cheonmin – Lowest class (butchers, entertainers, slaves) 💡 Tip: If a character is obsessed with reputation, exams, or family honor, they are probably yangban . 2. Laws...

🎤 Introduction After a long-awaited hiatus driven by South Korea’s mandatory military service, BTS is officially reuniting in 2026 with new music and a global tour. The group’s return marks one of the most significant comebacks in K-pop history — and it solidifies BTS’s position not just as a cultural phenomenon but as a global music force in the post-hiatus era. AP News +1   In this post, we’ll explore the latest confirmed plans for BTS’s 2026 comeback , the status of new music , tour expectations , and what the future might hold for the septet and their ARMY worldwide. 🎶 1. Why 2026 Is BTS’s Big Return Year Until recently, BTS had been on hiatus as each member fulfilled mandatory military duties — a requirement for South Korean men. The group’s hiatus began after their anthology album Proof in 2022, with members pursuing solo activities and enlisting one by one. Reuters However, all seven members have now completed service , and BTS has started preparing for their offi...

Gold has always played a special role in Korean society. While many countries view gold mainly as an investment asset, Koreans value gold not only for financial security but also for its cultural, symbolic, and practical meaning. From traditional gold gifts like dolbanji (first birthday rings) to modern gold investment products, gold remains deeply embedded in everyday life in Korea. This article explores why Koreans prefer gold , the tradition of gifting gold , and how gold can be purchased in Korea today . 1. Cultural Roots of Gold in Korea Korea’s preference for gold is strongly influenced by history. For centuries, gold symbolized wealth, protection, and prosperity. During times of war, economic hardship, and political instability, gold often became the most reliable form of personal asset. One of the most famous examples is the 1997 Asian Financial Crisis , when many Koreans voluntarily donated personal gold items to help repay national debt. This event deeply reinforced the...

The Next Generation Shaping the Future of Global K-Pop K-pop continues to evolve beyond music into a global cultural industry. As we move toward 2026, attention is shifting from already-established idols to a new generation of artists who combine talent, global appeal, and digital influence. Rather than instant fame, these rising stars are gaining recognition through consistent performance, strong fan engagement, and long-term growth potential. Below are 10 promising K-pop rising stars expected to gain more attention in 2026 , based on performance skills, concept versatility, international reach, and industry momentum. 1. Wonyoung (IVE) Wonyoung stands out for her stage presence, visual branding, and media intelligence. Beyond music shows, she demonstrates strong appeal in advertising and global fashion, making her a long-term cultural icon rather than a short-term trend. 2. Karina (aespa) Karina’s strength lies in her balance of performance skill and futuristic concept adaptabi...